coaching for PEOPLE who crave clarity, not comfort

Walk away with conviction and confidence

Hi! I'm Alix Lynch. I spent 17 years inside Intel and Amazon, fighting for human-centered systems in organizations built to resist them.

I’ve helped individuals and executives confront blind spots, repair broken cultures, and lead with integrity. I specialize in coaching and consulting for people who know something’s off - whether it’s in their work, life, relationships, or leadership - but need help naming it, facing it, and fixing it.

If you’re ready for real conversation, I’m your partner. If you’re looking for a turnaround, I’m your artist. Let’s do this.

transformation SERVICES

INDIVIDUAL COACHING

Executive-level support for thoughtful humans navigating complex change. This isn’t about pep talks - it’s about precision. Whether you’re a sensitive high-achiever in transition, rebuilding after burnout, or seeking alignment in work, relationships, or identity, I offer coaching that blends behavioral insight, strategic clarity, and deep empathy. You’ll leave with language for what you feel, a plan for what comes next, and the conviction to act on it.

LEADERSHIP COACHING

For leaders ready to evolve - not just improve. I coach founders, executives, and managers who've tried off-the-shelf solutions and know they don’t stick. My approach isn’t formulaic - it’s lived. I draw on 17 years inside high-pressure organizations, intuition honed from navigating change and complexity, and the kind of insight that doesn’t come from a certification (though I have the certification). Together, we name what's true, shift what’s stuck, and build leadership that moves people - not just metrics.

company culture

Consulting for organizations that know something’s broken. If you’re recycling leadership strategies that aren’t working, or your people are disengaged and no one can name why - this is where we start. I help organizations shift from fear-driven compliance to purpose-led inspiration. That means confronting hard truths, rebuilding culture from the inside, and delivering systems that serve both people and outcomes. I’ve done it inside Intel and Amazon. Now I help companies do it before failure makes it unavoidable.

transformation testimonies

  • "…I’ve never met anyone as intuitive, inquisitive…as Alix"

    By some good fortune, I found Alix. I’m a senior executive with global experience in a Fortune 100 business and later entrepreneurial work in the private and public sectors. I’ve engaged life coaches, organizational consultants; I’ve hosted and participated in business mentoring programs. It’s fair to say, I’ve never met anyone as intuitive, inquisitive and nimble in figuring out organizational challenges and personal / professional achievement pathways as Alix. Can recommend.

    —Pierre R.

  • "Alix communicates directly, and shares honestly but compassionately what she observes…"

    Alix combines deep expertise in organizational dynamics, psychology, and leadership practices, with a natural, and practiced gift for understanding the personality, motivations and values of the individual she is working with. While previous coaches I'd worked with drew from ready-made plans and handbooks, Alix took the time to understand me deeply and to provide coaching that addressed not only the acute challenges I sought out coaching for, but the personal and team dynamics that sat beneath. She communicates directly, and shares honestly but compassionately what she observes in our sessions. She's offered me incredible counsel on both personal and professional matters, and I'm a better leader and person for our time together.

    —Bailey, Head of Go to Market; former Amazon Manager (Twitch)

  • "…rare blend of curiosity, judgement, and experience made her an invaluable partner…"

    Alix's rare blend of curiosity, judgement, and experience made her an invaluable partner for my hardest professional challenges: managing major re-orgs, navigating layoffs for the first time, and leveling-up my leadership skills to the executive level. Most coaches can offer the "default" advice for "average" situations, but Alix excels at unpacking and processing what was going on in my specific context and helped me figure out how to achieve my goals. One highlight: an amazingly thorough 360 review with my teams, peers, and the CEO that showed me where I could take risks and where I needed to play it safer.

    —Drew, former VP Amazon (Twitch)

  • "Very thankful to have her be a coach in every aspect of my life!"

    Alix is like a therapist, life coach, and career coach all rolled into one. Her dynamic approach of combining all aspects of life have helped me immensely in both my personal life and professional life. She is an amazing listener, and always replies with thoughtful and insightful feedback. Very thankful to have her be a coach in every aspect of my life!

    —James, Owner Top Tier Treats

  • "Alix…helped me navigate a range of professional situations from...people management to…career decisions."

    Alix’s career coaching has helped me navigate a range of professional situations, from tactical people management issues to big career decisions. Her approach blends a science backed understanding of human psychology with her own experience as a tech leader and her intuition based insights. I usually show up to a session feeling stuck on something and she’s consistently able to help me identify clear options and next steps.

    —Joel, BI Manager, Amazon

truth-telling for leaders and inviduals ready to gain perspective and grow